Tuesday, 20 July 2010

#19 Travel Bargains

Just thought I would write this short blog post as I haven’t done one in a while and I’m off travelling Thursday so now seems like a good time!

A lot of people choose to go travelling and like me a lot of people haven’t got a clue where to get their stuff from, so here are a few bargains that I have picked up along the way.



Millets Value Sunny 65L Rucksack – The cornerstone of any backpackers travels. When looking on eBay, 65L rucksacks were still going for £45 second hand (from known makes, Karrimor, Low Alpine etc). By chance I was looking on the Millets site after being in the store and found these retailing at only £15! A massive saving! They come in blue or pink, depending what tickles your fancy and as yet I have had no problems. It has ample space and a separate waterproof compartment that can be sealed.

Post Office Platinum Credit Card – When travelling abroad the last thing you want is your bank spending some of your holiday money too! With the help of Martin Lewis, I applied for this credit card. It’s ideal for using abroad as there is absolutely no commission on purchases, so you only pay for what you spend. The other great thing about this card was that there was (as at 20.07.2010) 0% on card purchases for 3 months, that means that anything you buy on the card you won’t get charged extra for, so perfect for any trip abroad. Just don’t ask for cash back or use an ATM with it as you will revert to the non promotional rate which is somewhere in the 30’s! The application is done easily online and the requirements aren’t as high as many lenders so you are more likely to be approved.

Nationwide Flex Account – Obviously not everything can be paid for on the credit card, so by setting up and account with Nationwide, you can save a bit more money too. Nationwide are one of the only high street banks to currently offer 0% commission on withdrawing money overseas. This again means that if you are travelling for a long period of time, you don’t have to carry a large amount of cash with you. It also means that once again, the banks aren’t spending your cash for you! Application is very simple and easily done in a branch. Be advised do this at least a month in advance as most items (card, PIN number, internet/telephone banking set up) rely on sending you paper confirmation by post, which can take time.

Travel Insurance at Money Supermarket – I shopped about a bit for travel insurance and each person will obviously have differing needs with regards to insurance. Although companies such as direct line constantly tell you to ‘cut out the middle man’ to save money, this type of disintermediation may not always prove so. Sites like MS are described as aggregators and research proves that being top of the list gives you more business; therefore companies may offer their normal rate on their site, but a reduced, exclusive, rate on MS in order to make the most of advertising on that site. This is done by credit card lenders as well so be sure to check. This is due mainly to the significantly higher amounts of traffic these sites receive, and in a market as saturated as insurance; to compete you need to be in the same space as everyone else. I found my deal on MS and checked the company site to make sure, and was proved correct with the same policy being nearly £10 more expensive on their site. Worth checking!

So that’s it, a few bargains that will ultimately give me more money to spend on my travels and should make sure that my bank manager isn’t getting too bigger bonus this year! I will add any more as and when I think of them, but other suggestions are always welcome! And let me know if this works for you.

Happy Holidays :)

Thursday, 13 May 2010

#18 Help me with my USA experience... please!

Right guys yet again I could do with some suggestions. As of the 22nd of July I will be taking some time out for travelling in the USA, more specifically California and Nevada. What I am looking for is some help with interesting things to do, must sees, places to stay etc.


The plan so far is this (feel free to suggest places along the way):

• Fly into LA – stay in Santa Monica
• Explore LA
• Move on to San Diego
• Stay in San Diego for one or two days
• Move on towards Vegas (help needed here on stop offs along the way)
• Stay in Vegas (accommodation already sorted)
• Go and see the Grand Canyon, Hoover Dam and Death Valley
• Next up to the Yosemite National Park too have a look at that
• Then into San Francisco
• Following that back down to LA, making sure we stop in Santa Barbara

So that is basically the route, and we have all that to cover in 3 and half weeks, which should be more than enough time. But what I am looking for are suggestions of places to go around there, places to avoid. Good clubs, pubs, food, hostels, sights. Routes to take, shortcuts etc.

Basically we are looking to do a bit of surfing, some sightseeing, but mostly chilling out and having a few beers but a good laugh too.

I am in need of your help! All comments welcome! :)

Thursday, 22 April 2010

#17 Your Help Is Needed...

As the title suggests I am looking for some help! I currently work for a website, concordextra.com, which offers discounts on all top brands in just about anything including health and beauty, fragrances, fishing, gardening, DIY, food etc.

Anyway, I need to generate a bit of interest in the site and one idea that has come to mind is a competition to win a goody bag from Concord Extra. The idea I have is that of holiday essentials, inspired by the checklists available on sites such as holiday-checklist.co.uk. The goody bag would include all you usual toiletries as well as suncream, towels, paracetamol and plasters etc.

Basically, what I need to know is whether a) you think this is a good idea and b) if you have any other suggestions as to what I can add to the goody bag, or even a better prize.

If you could help I would be appreciative if you could leave your comment below, if not, thanks for reading this and feel free to enter the competition! :)

Tuesday, 16 March 2010

#16 Amsterdam - The Brief

So, as a lot, or few of you may have noticed, I have been counting down the days this week until the weekend. This will not be any ordinary weekend, but a weekend that holds so much potential, as a select few of us will be making the voyage to the cultural hotspot that is Amsterdam. This event is sure to go down in history as 'being held this weekend'!

The plan for the weekend began when a friend of mine stumbled upon a promotional offer from P&O cruises; a 'Buy One Get One Free' offer. This meant that two people could travel return to Amsterdam for £38 each, including accommodation. To put this into perspective, to get a taxi home on a weekend after a night on the town costs me £19! So this was of course a done deal.

As usual, managing to tie everyone down to a particular weekend was difficult, resulting in the first casualty of the event (not literally of course, he was an accountant and due to the trip coinciding with the end of the financial year, he couldn't get time off). But we agreed on a weekend eventually, March 20th. If you believe the guy in the street outside the shopping centre in Swansea, this date will also be the date that the world comes to an end, and with 7 lads beered up in a city with a distorted moral compass, this could well be true!

So the plan for the weekend as it unfolds:
  • Meet in Manchester where our mate (now officially known as Romeo One) will pick us up, all of us will be armed with coke bottles filled with a special cocktail we like to call 'whiskey and coke', in order to give the middle finger to the extortionate drinks prices on board the Pride of Hull (the ferry)
  • Rendezvous with our other mate (For the purposes of this trip will now be known as Bravo One) in Hull at the station, and proceed to check in at the docks
  • Begin consumption of beverages in the cheapest pub possible, avoiding upsetting the natives!
  • Board the vessel (God bless all who sail in her), then nominate a 'stag' for the rest of the journey. NB. With us all being arguably single men, the reason for the nomination is so that we can then use the so called 'stag' as not only an ambassador for the group, but also to commandeer free drinks, and also to initiate conversation with the ladies
  • Arrive at Rotterdam, then board a coach destined to Amsterdam
  • Arrive at Amsterdam
  • Let all hell break loose
  • Board the coach back to Rotterdam (fingers crossed)
  • Re-Board the Pride of Hull
  • Arrive back in Hull the following morning with one of the worst hangovers known to man
As you can see we will have a packed itinerary. Essentially this should be a straight-forward open and shut case. However with the presence of so many variables; such as alcohol, hookers, friends who have woken up in a different country after a night out with us before, more alcohol, sea sickness, sickness, drug induced comas, hookers, more alcohol..... (you get the picture), it will be interesting to see if we can keep to our strict schedule.

All that remains to be said is God help us all. Look out for the de-brief next week, and possibly some tweets while we are there!

Tips and advice are always welcome!

#15 Thinking about getting back into farming

After seeing this video today I thought about going back into farming! David Mitchell argues a great case!! Let me know what you think!

Monday, 1 February 2010

#14 Split Testing so Far

I have already had experience in split testing with direct email campaigns from my brief time as a campaign manager at Bank of America Corporation, however the lists were much larger back then and were purchased, so therefore far more receptive to marketing emails and data was easier to analyse and draw conclusions from due to larger samples.

The reality is, for many SME's that their database of contacts is one that has been built upon leads from trade shows, along with business cards from networking events. Thus being less receptive to marketing emails, smaller samples and harder data to analyse.

The first problem I encountered when executing direct email campaigns at my current SME was the open rate. Although the bounces were few, the open rate was still poor. I did some research into this and decided to test subject lines. I found that by including the company name in the subject line, the open rate increased significantly over an email without the company name in the subject line. So a great start there!

The next problem I faced was that of click throughs. Initially I assumed this was to do with the amount of images in the email itself, as in my previous role the image to text ratio significantly affected the success of the email. So I then tested this, one email made up of mostly text against one of mostly images. No success to be had, the results proved inconclusive. So what now?

My next thought was that the fact that it was a sales email was putting recipients off. However my answer to this came when we distributed our first eBook, even though we made it very clear that this was free and involved no effort on their part, the click through was not as expected.

After researching this problem, I found a couple of suggestions that might help. One was to include as many links as possible in the email, however on review of this I decided that would only confuse a reader and spoil the aesthetic of the email itself. My next idea, and one which I am eager to test next was using a teaser email, so including half a paragraph, with some dotted lines and a 'read more' hyperlink included. The reason I am eager to test this is that when testing a similar concept at BoA, it was a resounding failure, so therefore it would be interesting to see the results for an SME in a different industry.

What is clear though is that I am getting closer to establishing the perfect formula for direct email campaigns for SME's! Which of course is great news!

Look out for further updates on my results in future blog entries.

#13 The Marketing Challenge

This year I have set myself a challenge to try and transform the organisation I work for. A hard task you may say, but I'm not one to shy away from these things.

Basically I need to facilitate the move of the organisation away from that of a direct sales organisation, trying to force our products down prospects necks, to that of the friendly expert organisation. The trusted friend that is a font of information and experience, and when the time is right, you will ask it for the help you need.

Well, that's the plan anyway!

Being 22 and with my whole career ahead of me, this mammoth task is going to make me look like the mutts nuts of marketing in any interview I come up against.

The almost genius marketing strategy that I have put in place is as follows:

  • Improve the website, there is a confusion of what the company actually does and what it can provide
  • Improve the usabililty of the site by including video content
  • Provide useful and appropriate information through eBooks and blog entries that is specifically of use to prospective customers
  • Create an opportunity for anyone to test our knowledge at any time
  • Create a members area where richer and more useful content is shared with all those willing to sacrifice their details in order to see it
  • Showcase the services and how they add value to clients we already work with
  • Employ a CRM programme to increase current clients usage of our services, thus increasing revenue
Of course when starting from scratch, this task looks particularly large, but if I successfully complete this, then the chances are this will be both beneficial to the organisation and my career as a marketer.

Alongside these tasks, I will also be taking part in these activities:

  • Split testing on direct email campaigns to attempt to work out the perfect formula for the company in terms of both subject line (for opens) and copy (for click throughs)
  • Cleansing the database
  • Developing a clear contact strategy from approaching prospects to make initial contact, to attempting to convert them by sending an offer
  • Writing eBooks
  • Making copious amounts of tea
  • Using CopyDoodles to increase response rates
So wish me luck, as 2010 will be a hell of a year for my career if I get this spot on! Of course any advice or ideas are always welcome, and of course any questions too!