Thursday 22 October 2009

#5 The serious cat


This guy has helped me through some serious times in work! I hope it helps you!

#4 Rejection letter

This one goes out to all the graduates, who like me have recieved a rejection letter from a potential employer. This is what I reply with:

Dear ......,

Thank you for your letter rejecting my application for employment with your firm.

I have received rejections from an unusually large number of well qualified organizations. With such a varied and promising spectrum of rejections from which to select, it is impossible for me to consider them all. After careful deliberation, then, and because a number of firms have found me more unsuitable, I regret to inform you that I am unable to accept your rejection.

Despite your company’s outstanding qualifications and previous experience in rejecting applicants, I find that your rejection does not meet with my requirements at this time. As a result, I will be starting employment with your firm on the first of the month.

Circumstances change and one can never know when new demands for rejection arise. Accordingly, I will keep your letter on file in case my requirements for rejection change.

Please do not regard this letter as a criticism of your qualifications in attempting to refuse me employment. I wish you the best of luck in rejecting future candidates.

Sincerely,

Huw Williams

Feel free to use this as your own, it may make you feel somewhat better!!!

#3 Current take on mobile marketing

The iPhone is easily the best phone on the market, but most official stats indicate that the iPhone is only making up around 9% of the UK market, leaving the other 91% open to more traditional mobile content.

This 9% is obviously going to grow, but what is important to remember is that this current 'app' market is pretty saturated already, and with Nokia's Ovi and Windows coming to join the party, it is only going to get harder to compete.

At the moment the success of direct email campaigns as an acquisition tool is declining, due to advancements in spam filtering and the general awareness of people to differing subject lines. And with social media becoming more widespread and with opinions of people like myself clogging channels, it is becoming harder to reach individuals directly, aside from personal selling. Even cold calling is declining, as not only do people unsubscribe through their land line providers, but there are now less people with actual land lines due to advances in mobile internet. So therefore one of the only means still readily available to organisations is mobile.

Let's face it, everyone reads a text before they delete it!!!

With email, the issue once the email has reached an inbox, is whether it will then be deleted. With a text however, the guarantee is that a recipient will at skim the text before deleting it. And with the success of Twitter becoming ever more apparent, there is proof that people not only read 140 chracter messages, but that the message can generate a huge amount of interest.

Therefore in my opinion, it seems that smartphones have quite simply stolen a lot of the media spotlight. This has taken away the emphasis on the very real and cost-effective vehicle that is text marketing.

#2 Independent review of Zombieland

If I'm totally honest, I thought this film looked less than average in the trailer, and to my surprise I was proved correct!

The film is an American take on Sean of the Dead. Although funny in a few places, overall this was always going to be a poor mans version.

Aside from that, entertaining at least, with a cameo from Bill Murray.

I would probably rate this 6/10.

#1 Who am I?

As I'm sure many of you both read and write blogs, often wondering who is this person and are they indeed credible.

Well to answer both of those my name is Huw Williams and I am indeed credible. I am currently a Marketing Launch Manager for a mobile content provider. Fresh out of university and without a care in the world, until I realised the world wasn't too keen on employing me! So here I am, working in South Wales and loving it. For the company I work for I am solely responsible for the marketing, especially involving all things social media. Therefore in order to become at one with social media, it is imperative that I try this for myself!

I am the youngest of three, my parents are both older. Unfotunately my mother left before I was born. Not many people know this but I'm actually mixed race, my father prefers the 100m, and my mother is Pakistani!

If there are any prospective employers reading this, then I would like to say that my skills include marketing, through all channels but especially new media, and in reading future posts you should start to get an idea of what I'm into. If not, then you are seriously bored if you are reading this!