The iPhone is easily the best phone on the market, but most official stats indicate that the iPhone is only making up around 9% of the UK market, leaving the other 91% open to more traditional mobile content.
This 9% is obviously going to grow, but what is important to remember is that this current 'app' market is pretty saturated already, and with Nokia's Ovi and Windows coming to join the party, it is only going to get harder to compete.
At the moment the success of direct email campaigns as an acquisition tool is declining, due to advancements in spam filtering and the general awareness of people to differing subject lines. And with social media becoming more widespread and with opinions of people like myself clogging channels, it is becoming harder to reach individuals directly, aside from personal selling. Even cold calling is declining, as not only do people unsubscribe through their land line providers, but there are now less people with actual land lines due to advances in mobile internet. So therefore one of the only means still readily available to organisations is mobile.
Let's face it, everyone reads a text before they delete it!!!
With email, the issue once the email has reached an inbox, is whether it will then be deleted. With a text however, the guarantee is that a recipient will at skim the text before deleting it. And with the success of Twitter becoming ever more apparent, there is proof that people not only read 140 chracter messages, but that the message can generate a huge amount of interest.
Therefore in my opinion, it seems that smartphones have quite simply stolen a lot of the media spotlight. This has taken away the emphasis on the very real and cost-effective vehicle that is text marketing.
No comments:
Post a Comment